"Like any new technology and platform, you need to identify the specific use-cases where you plan to add AI, and tailor your usage accordingly."
As AI and Machine Learning continue to be a “hot topic” in the iGaming industry, Golden Whale’s CTO Thomas Kolbabek participated in another industry expert’s round table discussion about the future impact of these technologies for our industry.
In this panel led by NEXT.io, Thomas Kolbabek points out:
💡Over the last few years, we have seen more and more iGaming companies turn their attention towards AI and ML, especially in areas such as automation and personalisation. Full adaption is still an ongoing process.
💡At Golden Whale, we have been working alongside our partners to find new ways to streamline their operations and identify areas where AI and ML ecosystems can be used to optimise their business performance.
💡One of the biggest hurdles that we have seen is companies attempting to use a one-size-fits-all approach to AI and ML. Like any new technology and platform, you need to identify the specific use-cases where you plan to add AI, and tailor your usage accordingly.
💡The important thing to remember is that in order to stay ahead of any regulatory changes and make a safe, sustainable experience for players, we need to be transparent about how we are collecting data, and more importantly, how those data insights are being used.
💡AI and Machine Learning have already had a huge impact on the development of the iGaming industry as we know it. That impact is, no doubt, going to be even greater as we see more advances and innovation within this space.
